Zume Pizza Brand Guidelines
In 2018, our design team launched a complete redesign of the Zume Pizza brand. The company had an immediate need to have its new visual language in a centralized document in order to build new brand applications and rapidly scale Zume Pizza's marketing reach.
Work / Project
The brand guidelines contain an outline of Zume Pizza's identity, color, typography, photography, layouts and web style guide. It was distributed to new marketing and creative team members as a common visual language in an effort to rapidly scale across fleet vehicles, point of sale items, swag.
As the lead designer on this project, I worked closely with the Design Director as well as other members of our team to encapsulate the
visual DNA of Zume Pizza as a brand.
Selected pages from Brand Guideline
Zume Pizza Creative Team
Erika Von Kelsh
Noel Barnhurst Studios