Zume Pizza Brand Guidelines
In 2018, our design team launched a complete redesign of the Zume Pizza brand. The company had an immediate need to have its new visual language in a centralized document in order to build new brand applications and rapidly scale Zume Pizza's marketing reach.
Work / Project
Visual Identity
Design System
Company
Zume Pizza
Year
Fall 2018
The brand guidelines contain an outline of Zume Pizza's identity, color, typography, photography, layouts and web style guide. It was distributed to new marketing and creative team members as a common visual language in an effort to rapidly scale across fleet vehicles, point of sale items, swag.
As the lead designer on this project, I worked closely with the Design Director as well as other members of our team to encapsulate the
visual DNA of Zume Pizza as a brand.
Selected pages from Brand Guideline
Zume Pizza Creative Team
Creative Director
Brendan Finlayson
Lead Designer
Alysa Trinidad
Brand Designers
Oliver MacDonald
George Quick
Product Designers
Kai Takahashi
Erika Von Kelsh
Photography
Noel Barnhurst Studios
Amy Webster
